The Resource Alliance


What we did

Design and Development
UI/UX Design
Web Design



The Objective

Willeke Van Rijn (CEO), Cat O’Broin (Digital & Communications) commissioned Gold Pebble to develop a website that encapsulated the vision and mission of The Resource Alliance.

The Resource Alliance assists and motivates resource mobilisers by providing them with essential knowledge, tools, and connections to effectively sustain their missions. Through offering access to innovative ideas, best practices, and collaborative networks, the organisation ensures a continuously evolving and engaged community adept at resourcing the causes they champion.

The website needed to be the sign post and tool for knowledge, events, inspiration for an audience all over the world further elevating the brand presence.

The Solution

Gold Pebble’s approach was to firstly understand the pain points for which the old website harvested and the target audience. It was clear, the needs, requirements and growth of The Resource Alliance meant the previous website was not easy to manage, edit and update along with creating new pages.

In addition to the technical and UX aspect of the website, we looked at brand positioning. The International Fundraising Congress (IFC) in Amsterdam is The Resource Alliance’s biggest event of the year. However, people knew of the IFC but not the relationship with The Resource Alliance. We looked at the touch points from the user study and re-organisation of the website architecture to help increase the brand awareness.

“Discovering Gold Pebble was a pivotal moment for our online presence. We, too, faced challenges in efficient webpage creation until their team stepped in, offering an intuitive website solution that radically simplified our page-building process.

Dean and his team aren’t just experts; they’re understanding and innovative partners who breathed life into our visions, transforming our dreams into a vibrant, user-friendly website. Their empathy towards our struggles and proactive approach brought not just results, but also a delightful working relationship.

Truly a breath of fresh air for any business navigating the complexities of web development!”
Cat O’Broin, Digital & Communications


Content Management Systems (CMS)
Managing content is easy!
We have simplified the website’s updating process by creating a series of very simple content blocks to allow Cat and the team to manage, edit and create content without technical experience.
What’s new?
We created a website with discovery in mind eliminating dead-end pages. From reading the latest posts and keeping in touch we ensured the website stays fresh and current with very little effort.
Brand. Made Simple.
Branding starts with a vision
During the design phase we strengthened the brand and created a design vision which packs a punch! From bright orange, bold dark headlines and animated buttons we wanted this website to stand out.