We want to join you on
Our process is key for the success of all of our projects and the satisfaction of our customers. Being transparent, open, and collaborative, yet challenging we help you to answer the questions you have.
Outlined below is our project process from start to finish. Some projects may not require all of these stages.
Identifying your long term goals
During our Research and Analysis, we review your market, goals and target audience. We take a deep dive into understanding who they are., their habits and behaviours using available analytics and persona research.
Understanding your business
Understanding your business and project objectives is paramount to the project success. We start by deep-diving into a discovery session hosted by us. Learning about you, your team, challenges, customer voice, business position and more, we really do become an extension of your team! Once completed we produce a report for review and discussion.
Tactical thinking of a business strategy
During the planning phase we align ourselves and agree milestones that meet the needs of your business ensuring the project remains on course for completion. We schedule regular drop-in sessions while maintaining tasks via our project management tool (Asana) or our very own Gold Pebble Content Hub.
Where it all comes together
Our implementation stage is the marriage of our discovery, data analysis, business & user understanding along with the project objectives. We scope out the user flow defining key touch points and progress these ideas into wireframes. Once these are completed and approved we move the project to the visual design stage. Here we integrate your brand and unify the user experience.
Bringing it all together
Pushing the go-live button has never been so exciting!
Now the project has been approved and milestones aligned it is now time to launch! We monitor our go-live checklist and ensure each element is ready. We also schedule a 2 and 4 week post launch review.
We don’t stop here! We actively encourage our clients to join us in reviewing the project and provide insights on next steps and review of the KPIs. Analytical studies are incubated for further discussion providing insights on the launch to help steer future direction.