Kangaroo Connections
Kangaroo Connections wanted a website to increase leads, tailor marketing nationally and increase digital presence. They are a small, local social media agency that offers social media management training and consultancy to their clients.
Previously known as “Social Bee” they have been working with small and medium businesses for the last 6 years. They wanted a website to increase leads, tailor marketing nationally and increase digital presence.
The Objective
Cale Sinfield and Kangaroo Connections were looking to generate more leads, tailor their marketing nationally and increase their digital presence. Cale’s mission is to grow the business beyond just being ‘the local guy’ and turn it into a bigger, national operation.
Kangaroo Connections’ previous websites, like Social Bee, were difficult to update, maintain and required a lot of “tech knowledge” to make changes. With this in mind, Cale wanted a website solution that would be easy to create content for and integrate with his other existing services such as Zoho and Eventbrite.
The Solution
Gold Pebble’s approach was to first understand Kangaroo Connections’ business mission and provide the right tools for them to grow nationally. Taking the branding created by Pen&Pringle we created a WordPress website using our Content Hub, own, flexible method of creating page designs. We also optimised the content on the site to create a rich SEO sitemap to highlight Kangaroo Connections’ different services.
Moreover, our integration extended to Eventbrite, Calendly, and Zoho, enabling Kangaroo Connections to offer branded landing pages for events and the convenience of booking meetings/calls. Additionally, our integration with powerful Zoho marketing tools enhances Cale’s customer journeys.
“I knew it would be good with how passionate Gold Pebble are with helping businesses. When I saw the new site I was blown away. I now have the ability to make changes as and when I can. ”Cale Sinfield, Director