How to ensure you have a Mobile Friendly website
With over 60% of web traffic coming from mobile devices, ensuring you have a mobile-friendly website is no longer optional—it’s essential. A mobile-responsive site improves user experience, boosts search rankings, and increases conversions. But how do you know if your site passes the test? That’s where a Mobile Friendly Test comes in.
Why Mobile Friendliness Matters
Enhance User Experience
A mobile-friendly site ensures users can easily navigate, read, and interact with your content without pinching, zooming, or struggling with tiny buttons.
Improve SEO and Search Rankings
Search engines like Google prioritise mobile-friendly websites in search results. A poor mobile experience can negatively impact your rankings.
Increase Conversions and Engagement
If your site is difficult to use on a phone or tablet, visitors will leave. A seamless mobile experience keeps users engaged and improves conversion rates.
What Is a Mobile Friendly Test?
A Mobile Friendly Test is an online tool that analyses your website’s responsiveness on mobile devices. It checks for:
- Readability (font sizes and content spacing)
- Navigation usability (tap-friendly buttons and menus)
- Loading speed (optimized images and scripts)
- Mobile display issues (responsive design compatibility)
Run a Mobile Friendly Test Here
How to fix mobile usability issues
1. Use responsive website design
Ensure your website adapts to different screen sizes so users have a consistent experience on all devices.
Fix: Use flexible layouts, media queries, and fluid grids to make your site fully responsive.
2. Improve Page Load speed
A slow-loading website frustrates users and leads to high bounce rates.
Fix: Optimise images, enable browser caching, and use a Content Delivery Network (CDN).
3. Make navigation mobile-friendly
Menus, buttons, and links should be tap-friendly and easy to access.
Fix: Use larger touch targets, avoid hover-dependent menus, and ensure buttons are well-spaced.
4. Ensure readable text without zooming
Tiny text on mobile screens makes it difficult for users to read and engage with content.
Fix: Use a minimum font size of 16px and maintain proper line spacing for readability.
5. Avoid Pop-Ups that block content
Intrusive pop-ups and overlays create a frustrating user experience.
Fix: Use non-intrusive pop-ups, like banners or slide-ins, instead of full-screen overlays.
How to Check If You Have a Mobile-Friendly Website
Run a Mobile Friendly Test
Visit Sitechecker’s Mobile Friendly Test
Enter your website’s URL
Click Analyse to check mobile usability
Review your results and recommendations
What the report Shows
The test will identify mobile usability issues such as:
- Text too small to read
- Clickable elements too close together
- Content wider than the screen
- Slow loading times
Try Google’s Lighthouse for a great insight to your website including a Mobile-Friendly Test!
What to do after running a Mobile Friendly test
Running a mobile-friendly test is the first step. But understanding the results and implementing improvements is where businesses often struggle.
At Gold Pebble, we help businesses interpret test results and make necessary changes to ensure a smooth, responsive mobile-friendly website.
We can assist with:
- Responsive web design improvements
- Mobile speed optimisation
- Navigation and usability fixes
Make your website mobile-friendly today! Get in touch to discuss your mobile performance or book a Mobile Usability Audit now.
